About Us header, encircled by hand drawn white arrow

Once, we were professional actors. Now, we use our talents to tell brand stories and generate formidable ROIs for our clients by providing staff, training teams and delivering experiences.

Bala McAlinn
Managing Director

Over the past 20 years Bala has gained a great deal of experience performing and producing many international shows and tours as far and wide as London, Russia, USA, Romania, Dubai and Abu Dhabi.

He has written and directed shows for London Zoo and the Science Museum, helped to create tours for the Olympic venues and recruited, trained and managed thousands of staff for shows, promotions and events, as well as the in-house teams for many leading Visitor Attractions.

He is passionate about creating unique, engaging and exciting experiences that inspire and entertain a diverse range of audiences. He is also a Trustee for The Flying Seagull Project, an international children’s charity who transform the most challenging environments into places where children can feel safe and happy despite the fear or chaos around them.

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George brings a depth of experience in creativity and operations to National Level Organisations in Art, Heritage and Culture settings, projects with formidable and often vital ROI. He has also led the charge on projects in 5 Star Luxury settings from the tip of Scotland to the South of England.

Graduating from Drama School in London in 2007 he went on to perform professionally over 2000 times in over 30 countries around the world. Mostly in open air Shakespeare, and other classics like Dickens & Shelly at regional and national theatres. He is the first to point out that, his first role out of drama school was an all singing all dancing dog, in a tour to schools and small venues. The hard graft of the school shows, and the enormous rewards of a young audience is the cauldron where he forged his most significant learnings.   

He stopped acting to settle down with his family in 2017 and has since been building a reputation at Visitor Attractions up and down the UK.

George has worked on, designed, and delivered, large projects at clients including: The National Gallery, The National Portrait Gallery, Wembley, Man City FC, Blenheim Palace, UK Parliament, Bowmore and The Macallan and many, many more.

Specialising in: Staff Training (bespoke/storytelling/sales) Organisational Change, Staffing, Tour Production, Event Production and execution.

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George Mclean
Director of Training & Development

Alyce Paton
Regional Manager

Alyce got her start in performance from the science communication world; presenting, entertaining and occasionally setting herself on fire in Australia, the UK and abroad.

Moving into attraction management in 2012, and running everything from World of Illusions, a 5-star hotel and a castle, Alyce has a great passion for the visitor experience, the team experience and the financial sustainability of brilliant visitor attractions.

She also specialises in creative problem solving; creating unique events, partnerships and solutions to the challenges of seasonality, COVID, and staff shortages.

Alyce is now settled in Edinburgh with her family, but enjoyes the excuse to travel across the UK, seeing amazing places and helping them do what they do better.

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Shirley Dismore
Finance Manager

Gus Gordan
Quality Manager

Ronan Doyle
Operations Assistant - Scotland

Our values text and animated arrow

We are
CREATIVE:

We look for new ways to solve problems and meet goals. We know the best way to keep people engaged is to make sure it’s enjoyable. We bring fun, storytelling and theatrical craft into the cultural and heritage sector.

We are
HONEST:

We make sure that everything we do has real, long-term effects. We work hard to achieve your ambitions and set realistic expectations about what is possible.

We are
IMPACTFUL:

We drive formidable return on investment, commercial gain and long-term cultural improvement. We’re in it for the long term.

We are
BALANCED:

We value our team, and ensure that they have a good work/life balance and a variety of projects.

We are
FUN:

Everyone enjoys what we do, we are in an industry we are passionate about. When you are having fun, you go the extra mile.